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International Journal of Economics, Finance and Management >> Volume 5, Issue 2, June 2016

International Journal of Economics, Finance and Management


Creation of Effective Advertising in the Persuasion of Target Audience

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Author Muhammad Usman
ISSN 2225-7217
On Pages 77-82
Volume No. 2
Issue No. 1
Issue Date March 01, 2020
Publishing Date March 01, 2020
Keywords Humor, Medium Uniqueness, Marketing Strategy, National Cultures, Consumer Motives, Advertising.



Abstract

The purpose of the study is to create the advertising more effective to influence the audience being targeted. The study mainly concerned with the advertisement campaigns to target the audiences belonging from the different cultures. The theory posits that the combination of factors such as humor, medium uniqueness, marketing strategy, national cultures and consumer motives all constitute the effective advertising in order to persuade the target audience. The marketing researchers are creator of the advertising campaigns or ads have concluded that the consumer are engaged with the medias attract them most should influences them towards the specific productís brand. However, the findings suggest that the framework proposed is quite effective to meet with consumer requirements. The practical implications of the study are seemed to be enthusiastic which enlightens that the consumer prefers the advertisement which affects them the most.


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