Moral Organization: Dream or Reality

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Author	Andrea Hornyák
ISSN	2225-7217
On Pages	194-201
Volume No.	2
Issue No.	2
Issue Date	May 01, 2020
Publishing Date	May 01, 2020
Keywords	Financial institutions, moral standards, young generation.

Abstract

”The moral human being, feeling the spirit of time, is capable to express it within the limits he undertakes voluntarily without waiting for the legislation to do the same. ” [Etzioni, 1993]. Can the Hungarian financial institutions find the connection between observing the unspoken rules of moral standards and their own profitability? As far as Hungary concerned, a negative social mood towards banks is accompanied by poor financial literacy therefore financial institutions have a lot to do to gain confidence in the young generation. However, in the long term, a financial institution can only achieve market success if it can integrate moral viewpoints into its corporate policy.

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